Since the launch of Groupon in 2008 the online world has seen many ‘deal-of-the-day’ websites, and this eCommerce trend is now evident in the tourism industry as well. Only last month Expedia announced a new collaboration with Groupon, and you can find hotel deals and group buying offers for holidays and tours literally everywhere these days. What can we say about the travelers who use these services?
- Choosing at least one selection criteria: destination, length of stay, hotel class or price. This will eliminate those irrelevant coupons and will increase the booking chances, while keeping the whole experience spontaneous.
- Rewarding the Micro-Trippers: if a user booked a holiday X times a year, let them feel special by rewarding them with a gift. Building a community of loyal Micro-Trippers will grow your website.
- Linking the deal to Trip Advisor and other UGC sites for a better user experience: those beautifully written descriptions supporting the deals are looking like duplications. In the age of user generated content it would be wiser to allow a faster scanning of real reviews, rather than to expect the user to visit Trip Advisor on a different browser and to come back for the booking later on. It’s too risky.